Last week I was at an Infusion U seminar learning a few new tricks about marketing and the online world. I was able to meet Michael Gerber author of The E-Myth and The E-Myth Revisited and listen as he spoke to our small group about the Entrepreneurial Age. It’s quite entertaining and educational to hear a man in his 70’s embrace the digital age and describe Donald Trump as “19th Century.”

Gerald Romine & Michael GerberIt was a nice event, but the most memorable thing for me was learning an important lesson about blogs and the new age that we are in. A blog today is what a website was 10 years ago! When it was explained that websites and email alone are missing a lot of prospective customers (property owners, property buyers) my interest spiked.

What I did not realize is email alone could be missing a lot of customers. A blog and RSS should be incorporated into our marketing. Fortunately they are easy to do.

What’s this have to do with Oprah? In her latest book club selection she is pushing Eckhart Tolle’s book A New Earth with 10 webinars. The moral of the story is if the worlds most influential and recognizable (she’s rich too) media mogul is turning to social media then little guys like us should take notes. We have a lot more to gain than the richest woman in America does by a long shot.

I’ve got to tip my hat to Oprah. She’s a 100% self made billionaire and rose from the most humble beginnings.

Author: Gerald Romine

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